Supporting the industry 

Being embedded in the built environment means staying close to the conversations that matter. In 2025, that meant showing up and getting involved. 

UKREiiF was a highlight. Appointed as the event’s official research partner, Holistic Insight delivered the UKREiiF Real Estate Market Sentiment Survey 2025, capturing views from more than 10,800 attendees. One of the largest sentiment studies of its kind, the research inspired meaningful industry debate and secured strong media coverage, reinforcing the value of insight-led communications. 

Our work with UKREiiF was also recognised later in the year, with Holistic Group shortlisted in the Construction Marketing Awards for Best Use of Customer Research & Insight. It was a clear reminder of what can be achieved when research, strategy and PR work together. 

Beyond UKREiiF, the team attended and supported a wide range of industry events, including HDR’s Talk of the Town breakfast series, Design London Shoreditch, ESG EDGE and Clerkenwell Design Week, alongside numerous networking events across property, design, sustainability and energy. 

Delivering impact 

Client work remained our core focus, with several projects standing out for their scale, ambition and impact. 

For Trammell Crow Company, we supported the launch and ongoing positioning of Welcome Building in Bristol. An integrated awards strategy resulted in multiple major wins, recognising the project’s sustainability, wellbeing credentials and performance. 

Our work with Quadrum Global on 11 Belgrave Road demonstrated the value of consistent, well-planned communications. From launch through to completion, the campaign maintained momentum through media engagement, thought leadership, awards activity and social media growth, achieving close to 200 pieces of coverage. 

We also continued to raise the profile of Kettle Collective across the UK and Middle East, supporting growth and talent attraction through strategic PR and content. This included high-profile award shortlists and wins, strong media coverage and notable growth in LinkedIn visibility following a refreshed content strategy. 

Thought leadership remained a priority. As global communications partner for HDR’s Building Engineering Services division, we supported international media engagement and content that strengthened HDR’s reputation across multiple regions. We also worked closely with BW: Workplace Experts, Fereday Pollard and Bennetts Associates to develop insight-led content, research and publications that reflected their expertise and insight. 

Alongside client work, we shared our own thinking. This included exploring the growing influence of AI large language models on content staretgy, and how SEO and emerging GEO is shaping website discoverability and overall content visibility. This is an area we will return to in 2026, so watch this space. 

Giving back  

Supporting good causes is one of our core values, and in 2025, the team got involved in a number of fundraising and volunteering initiatives. 

Highlights included volunteering at the 41st Microscope Ball, which raised an extraordinary £544,000 for Muscular Dystrophy UK, and taking part in Race for LandAid to support young people at risk of homelessness. We are proud to continue our long-standing pro bono support for LandAid and the importance work they do. 

The year also included a number of individual challenges for the team, from climbing the equivalent of Everest at 100 Bishopsgate to running, tennis and bouldering events organised by Property Sports Network. 

Looking ahead 

As we head into 2026, the pipeline is busy. We will continue to build on our work around research and insight, support clients with long-term, purposeful communications and stay closely connected to the industry and communities we care about. 

To everyone we worked with, collaborated with, volunteered alongside or met along the way, thank you! We’ll see you in 2026.