Kettle Collective
Raising the profile of Kettle Collective
Holistic partnered with international architecture and design practice Kettle Collective to raise the profile of its team, expertise and projects across the UK and Middle East.
To achieve this, we first used insights gained from Kettle Collective’s client feedback survey undertaken by our sister business Holistic Insight. This allowed us to develop the communications strategy in line with feedback and Kettle Collective’s own business goals.
Our tactics included advising on and preparing award submissions, managing client and stakeholder approvals, maintaining a consistent pipeline of news and editorial features and generating targeted social content to highlight the practice’s design excellence, technical capability, global experience and innovation.
Our work has helped Kettle Collective secure a series of high-profile shortlists and wins, including within the AJ100, Construction Business News Middle East Power Hour 100, the Architecture Leaders Awards, Light + Intelligent Building Middle East Awards and the BD Architect of the Year Awards. Alongside this, strategic media outreach generated extensive interview, project and thought leadership coverage across key architecture and design titles in both regions.
On LinkedIn, a refreshed content strategy delivered strong organic results over nine months, with more than 2,200 new followers gained, significant growth in impressions and increased visibility for the practice’s work on the platform.
A transformational impact.
“Working with Holistic has had a transformational impact elevating our brand presence internationally. The team got to the heart of our business quickly, bringing its extensive knowledge about the real estate market and the architecture profession to develop a strategy that would propel our business. With a focus on third party endorsement, the team proactively developed ideas and provided guidance to optimise media exposure and helped to strengthen our visibility, engagement and influence on LinkedIn. They also drove an awards programme which led to extensive, wide-reaching recognition of our brand, expertise and stand out projects. I wouldn’t hesitate to recommend them to any company seeking a dedicated, passionate, strategic team.”