Fereday Pollard & Partners
Strategic Communications Strategy for FP&P
As the communications partner of architectural and landscape design practice Fereday Pollard & Partners (FP&P), our communications objective is to elevate its external profile and reputation in the UK and internationally, driving new business and awareness of its work within complex, human centred projects in the infrastructure and transport sectors.
Our approach
Applying our extensive architectural communications expertise, we quickly embedded ourselves in the FP&P BD and marketing team, getting to the heart of the practice’s culture and business needs to deliver a strategic communications strategy.
Architectural communications strategy, mission and values messaging
We worked closely with the team to create the practice’s strategic communications strategy and messaging that went on to inform FP&P’s communications mission and objectives.
Consistent press coverage
We identify and secure opportunities for the practice and its leadership team across the trade infrastructure, civil engineering, landscape and architectural design press. Our team also interviews FP&P stakeholders to then create and submit a breadth of content for publication, ranging from practice news, longer form thought leadership articles, interviews and project case studies.
Since 2024 earned press coverage has increased by over 50% year on year, with coverage metrics also following an upward growth trajectory reaching larger audiences by +333% and earning more views +67% and social engagement +63%.
Our strategic communications strategy has enabled FP&P to feature in priority, client-read titles for the practice in the transport and infrastructure space including New Civil Engineer, Building, Rail Professional, Tunnels and Tunnelling Magazine, as well as in key architecture and design titles such as Architects Journal, AJ Spec and Building Design.
Holistic Group is a communications and research consultancy specialising in the built environment. We combine strategic communications, PR, digital marketing and research to help organisations understand their audiences, tell their stories and achieve their business objectives. Contact us to discuss your business goals.
“Holistic’s understanding of the infrastructure sector and strong relationships with our target sector media have been instrumental in the progress we’ve made to raise our profile. “They have transformed how we articulate our expertise and people-focused approach across everything from strategic messaging and thought leadership to digital content. Their strong relationships with our clients and consultants, alongside thorough preparation and excellent understanding of our business, and we have developed strong trust in their judgement.”