Fereday Pollard & Partners
Content creation: The FP&P Thames Tideway story
Promoting Fereday Pollard & Partners (FP&P) role as lead architect for the London megaproject, Tideway Tunnel, we led the content creation and developed a circa 8,000-word publication written and designed to educate FP&P’s clients and future prospects about its role in a highly complex and lengthy water infrastructure project of national significance.
To deliver ‘Civic Engineering: Delivering Placemaking in Infrastructure: Case Study on the Thames Tideway Tunnel Public Realm’ for FP&P, our content creation process included:
Full development of the publication content themes and outline for approval before drafting commenced.
Interviewing of FP&P stakeholders to support the content, plus supporting FP&P to obtain testimonials and interview content from external spokespeople.
Coordination of all publication amendments across the multiple senior stakeholders involved in providing content for the publication.
Advice regarding the publication design and format, liaising with report designers.
Approvals and final sign off obtained on content in a timely manner.
The publication has had a tenfold impact on FP&P’s marketing and communications, where it has been used as:
• A valuable business development tool sent directly to clients, past and present, as well as new prospects.
• A basis for multi-channel content on its website and LinkedIn.
• A resource for journalists and wider industry to understand the roles of the nine different architects and landscape architects who have worked on the project to encourage fair credits.
The publication is available to read, please click here
Holistic Group is a communications and research consultancy specialising in the built environment. We combine strategic communications, PR, digital marketing and research to help organisations understand their audiences, tell their stories and achieve their business objectives. Contact us to discuss our content creation services and how it can support your business goals.
"The publication tackles several complex and multifaceted themes covering the scale of our 15-year involvement as Tideway London’s lead architect. Holistic translated this expertise into engaging and thought-provoking content that communicated our process clearly. They listened to our ambitions for the style and tone and developed a thorough content plan and timeline to keep the publication content on track. They also successfully managed approvals and wove in additions from multiple stakeholders, with excellent coordination and attention to detail throughout. We would highly recommend Holistic and commend their collaborative and considered approach.”