Maximising PR budgets

Communications strategy

Listening, challenging, analysing, imagining, creating, delivering.

We get to the heart of your business. Taking the time to understand your brief and long-term goals. Immersing ourselves in your ethos and culture. Understanding your unique personality.

Our process always involves engagement with your team. Often it also includes competitor analysis or speaking to your clients to gather valuable insights about perception and market position.

The business opportunity sits at the heart of our communications strategy. It’s backed up by clear objectives, a vision, mission and set of values that define your purpose; and the mix of messages and channels that will reach and engage your target audiences.

Through clear positioning, laser focus and a strategic set of tactics, we set you up for success.

Making an impact

Enhancing and protecting reputation

Crafting, communicating, delivering, monitoring, optimising.

PR and marketing to achieve your business goals. We are holistic, offering all the services you need in an integrated way. Underpinned by deep sector knowledge and clear strategic insight, our campaigns deliver tangible and transformative results.

We know how to harness the value of third-party endorsement via media, awards, speaking and social media. We combine this with targeted marketing activity – websites, direct marketing, events, paid social. Using your business success, projects and expertise, we get the right message in front of the right person at the right time.

We are sector experts with clients who represent all areas of the built environment: investors and developers, architects and designers, professional consultants, contractors, associations and event organisers, PropTech firms, and start-ups. We help them communicate difference.

Being social

Digital strategy

Driving, curating, integrating, targeting, delivering.

We create digital and social media strategies that enhance visibility, engage target audiences, improve profile, and generate opportunities in line with your business goals, current and future.

We’re also content curators. We create the right mix of content and make it work hard. As skilled writers, we know how to target audiences, reinforce key messages and elicit a response.

We work with clients who need us to manage all of their channels, and others who have in-house teams that need support. Either way, from website content and updates to organic and paid targeting on social media, our work elevates position and communicates difference.

Finding the right words

Thought leadership and content creation

Researching, writing, crafting, tailoring.

We write everything at Holistic – news announcements, blogs, opinion pieces, thought leadership articles, white papers, research reports, speeches, newsletters, brochures, websites and more.

Our understanding of the real estate sector, current trends, challenges and market opportunities equip us with the knowledge we need to write content that drives themes, campaigns, and responds to the news agenda.

Spending time with you to get to know your business ensures we reflect your business, values and personality in language and tone.

Power of perception and analysis

Market insight and research

Engaging, conversing, analysing, unearthing.

Our client and market insight surveys are centred on meaningful, comprehensive feedback. We pick up the phone and speak to your clients – past, present and future, as well as project partners and influencers of work.

We unearth insights and points of difference. At a business level – reputation, what clients value, strengths and areas to improve, scope to offer more, market positioning, bid loss feedback, acquisition due diligence – everything that will improve your business, drive future decisions and facilitate growth. At a project level – how you performed, where you excelled and where you can improve. We also gather testimonials through this process and, more often than not, new business opportunities too.

For employees, the heart of your business, we undertake in-person and online engagement, wellbeing and EDI surveys, working with the board and people teams to establish what information is needed to inform future decisions.

Last but not least, for those businesses who rely on supply chains or sub-contractors, we engage via online tools and calls to establish the strength of these critical relationships and how to enhance them.

For clients looking to develop white papers, reports or guidelines, we undertake thematic research and manage opinion polls to create stand-out content that engages your audiences in a meaningful way.

More than just turning up

Events

Planning, imagining, managing, organising.

We optimise attendance at major events such as MIPIM or Expo Real for our clients. This ranges from targeting prospects, managing schedules, helping organise and host dinners or events, supporting marketing and running media and digital campaigns before, during and after. All you need to do is concentrate on warm leads and the day-to-day.

We also support the delivery of corporate or other events. Generating ideas, organising, managing and being there to support you on the day. From round table discussions, to breakfast events to parties celebrating your business milestones.