BW: Workplace Experts
Creative content taking the workplace by storm
Holistic is the communications partner of game-changing workplace fit out and design & build specialists BW: Workplace Experts. We create bold, insight-led content that positions BW as both a disruptor and market leader - showcasing its people, projects, and distinctive plucky approach.
We ensure that BW is kept visible across the property and workplace sectors, developing creative content and ideas to reach its core audiences. Our work since 2023 includes:
- News and thought leadership content ideas and creation, gaining BW share of voice in leading titles including Property Week, Estates Gazette, CoStar, Facilitate Magazine, Workplace Insight, Building, and Construction News.
- Creating compelling industry reports, including BW’s popular supply chain report, which simultaneously achieves top tier press coverage and serves as a marketing and business development tool.
- Commissioning new survey data to craft BW’s first industry report: ‘Let’s Go To Work: Workplace Environments in a Hybrid World’, to showcase what workers really want from the office, and why intelligent workspace fit out and design matters.
- Ongoing interview and speakership opportunity placement success, including Holistic facilitating BW being selected to speak on a panel with Design Insider during Clerkenwell Design Week 2025.
Keeping BW ahead of the curve
“Everything Holistic has done for us has been approached with such thoroughness and positivity. They’ve hit the mark every time and helped us navigate our challenges creatively and strategically. The work has played a part in keeping BW ahead of the curve, and it’s been a huge asset."