Trammell Crow Company
Launching the Welcome Building
Trammell Crow Company, a leading investor and developer, appointed us to support the launch of its first UK commercial office development – Welcome Building in Bristol. Our role has been to support the leasing strategy for this award-winning workplace, with two high profile occupiers already secured – DAC Beachcroft and Unite Students.
Through an integrated communications strategy, we have targeted occupier and agent audiences since the scheme started on site, keeping the scheme front of mind, celebrating milestones and promoting its stand-out features and sustainability credentials.
We have secured regular, strong exposure in local, trade and sector media, as well as the visibility via the building’s website and social media channels. Since completion, we have also implemented a comprehensive awards strategy with one award win already, and many more shortlistings for major industry awards including Property Week.
Testimonial
“The exposure we have had has been both strong and consistent, celebrating project milestones and using thought leadership to promote the key sustainability, wellness and community aspects of our scheme. Thanks to their content writing skills and ability to capture the important elements of Welcome Building, we have already won a key industry award and are a finalist for many more. All of this has led to significant interest in the building and two high profile lettings to date. They are great to work with and get results. I wouldn’t hesitate to recommend them.”